Label Services

Build the release. Build the artist.

Mo’ Music Agency provides hands-on label services designed to connect radio, streaming, marketing, social visibility and artist strategy into one focused campaign.

Full Label Servicing Campaign

You finish the record. We take it to the marketplace.

Designed for artists and labels who want one team managing the complete release process after the master is finished. Mo’ Music Agency coordinates the campaign across distribution, registration and encoding, DSPs, radio, marketing, social media, publicity, publishing and administrative licensing.

What’s Included

Complete campaign management from release setup through promotion.

  • Digital distribution
  • Registration, ISRC / UPC encoding and release setup
  • DSP pitching and playlist strategy
  • Radio servicing and promotion strategy
  • Campaign advertising
  • Social media promotions
  • Publicity and media outreach
  • Publishing and administrative licensing
  • Release planning and campaign strategy
  • Monthly campaign reporting
  • Artist / label consulting throughout the campaign
Campaign Investment

Pricing is provided after consultation.

6-month minimum commitment

  • Automatic monthly billing required
  • Campaign begins with a finished master
  • Paid advertising is billed separately
  • Influencer fees are billed separately
  • Video production and photography are billed separately
  • Other third-party expenses are not included unless specifically stated in the agreement

Third-party costs may include paid media, influencer partnerships, content production, photography, travel, special placements and other outside vendor expenses. These costs are separate from the monthly campaign management fee unless expressly included in writing.

Individual Services

Choose the support your release needs.

Each service can be activated independently based on your project goals, timeline and campaign needs. Pricing is provided after consultation.

01

Digital Distribution + Release Setup

We prepare and coordinate your finished release for delivery to major digital platforms so the foundation is correct before promotion begins.

What’s Included
  • Digital distribution coordination
  • ISRC and UPC coding
  • Metadata review and release setup
  • DSP delivery preparation
  • Release-date planning
  • Basic release asset review
02

Radio Servicing + Promotion

We strategically service your record to Gospel radio and follow the campaign through outreach, tracking and relationship-driven promotion.

What’s Included
  • Radio servicing to targeted stations
  • Program director and music director outreach
  • Billboard and Mediabase panel targeting
  • Follow-up and campaign tracking
  • Airplay-growth strategy
  • Radio campaign updates
03

DSP + Playlist Strategy

We position your release for stronger digital discovery and help build a streaming strategy around the record and its audience.

What’s Included
  • DSP release positioning
  • Editorial playlist pitching strategy
  • Independent playlist outreach strategy
  • Streaming visibility planning
  • Audience-growth recommendations
  • Platform momentum tracking
04

Marketing + Promotions

We develop the promotional direction around your release and help create consistent visibility across the campaign.

What’s Included
  • Release positioning and campaign messaging
  • Promotional e-blasts
  • Marketing calendar planning
  • Campaign rollout strategy
  • Promotional opportunity coordination
  • Audience-awareness strategy
05

Social Media Promotion

We help structure a social campaign that keeps the artist, song and release story visible throughout the promotional cycle.

What’s Included
  • Social rollout planning
  • Content-calendar recommendations
  • Promotional post strategy
  • Release-week social activation
  • Audience-engagement recommendations
  • Campaign visibility support
06

Publicity + Media Outreach

We help build the story around your release and pursue opportunities that can expand the artist’s visibility beyond the music itself.

What’s Included
  • Publicity campaign strategy
  • Press-release support
  • Media and blog outreach
  • Interview opportunity pitching
  • Release-story development
  • Relevant media follow-up
07

Artist + Label Consulting

Strategic guidance for artists, managers and independent labels who need experienced direction around releases, branding and growth.

What’s Included
  • Release and career strategy
  • Brand-positioning guidance
  • Artist-development recommendations
  • Label-service planning
  • Industry-positioning consultation
  • Next-step and growth planning
08

Campaign Strategy + Reporting

We organize the campaign around clear priorities and use ongoing response to guide where attention should go next.

What’s Included
  • Campaign launch strategy
  • Priority and timeline planning
  • Progress and performance updates
  • Campaign-response review
  • Next-step recommendations
  • Monthly strategic reporting
09

Publishing + Administrative Licensing

We help artists, songwriters and labels organize the publishing administration needed to protect compositions, manage registrations and pursue appropriate licensing opportunities.

What’s Included
  • Song and composition registration support
  • Publishing administration coordination
  • Metadata and ownership review
  • Performance-rights organization guidance
  • Mechanical and synchronization licensing support
  • Royalty and catalog administration guidance
Our approach

The right services for the right stage.

01 — Position

Know the story.

Clarify the artist, release, audience, goals and strongest positioning before the campaign begins.

02 — Launch

Activate the channels.

Coordinate radio, DSP, marketing and social efforts around a consistent release strategy.

03 — Build

Follow the momentum.

Use real campaign response to determine where to intensify outreach, content and promotional activity.

04 — Develop

Think beyond one single.

Consulting and strategic guidance help convert campaign lessons into stronger long-term artist and brand decisions.